Why I Started DILF Brand: A Brand for Dads, Not Just About Them

Since having my first daughter, I’ve always wanted to create something that was for dads who love being dads. Not just a tee with “dad” printed on it, but something that actually meant something.

One day, I was joking around and said, “DILF… D*mn, I Love Fatherhood.” It started as a laugh, but then I stopped.

Because it was true.

And I realized, this could actually be something. Something real. Something that spoke to what fatherhood actually looks and feels like.

There are a lot of dad-centered brands out there, but most of them don’t go deep. They show the fun side, the “dad jokes,” the occasional BBQ apron. But not the reality of what it means to be a dad in 2025 and beyond.

The pressure. The presence. The pride. The showing up when it’s inconvenient.
That’s what I wanted to build around.

DILF Brand was never meant to be just apparel.
It’s dads first. Apparel second.

It’s a reminder that we’re allowed to love this role out loud and wear it like we mean it. Whether you’re on your first diaper or your third kid, whether you’re present full-time or fighting to be seen, this brand is for you.

Thanks for being here.
Thanks for being part of it.
And most of all, thanks for showing up.

— Isaiah